SneakerPulse Stories
Data stories
Scroll-through stories with charts that change as you read, built from the same GOAT and StockX sales behind every SneakerPulse page. Every number comes from a dated query; the method is at the end of each story.
Deep dive · Oct 8, 2026Every sneaker sale pays a toll. Here's what StockX and GOAT collect.We ran both sites' published fees over 14.2 million resale sales. The answer for 2025 is about $278 million, most of it from a few hit shoes, and a business that struggles to make a $40 order pay.
Data story · Oct 6, 2026We stacked 2,778 best-selling sneakers to find the average oneTake the side view of every sneaker that sold well on GOAT and StockX in the past year, scale each to the same length and average them. The result is a low-to-mid cut with a white sole, and a coin flip between a black and a white upper. Then see which real pair comes closest, and how close yours is.
Data story · Oct 3, 2026The Sneaker SoundtrackTwelve songs from 1986 to 2025 that made shoes famous, playing as you scroll, and what each shoe resells for now. 6 of the 10 with a retail price resell below it.
Data story · Oct 3, 2026PaydayDo Americans buy sneakers when the paycheck lands? We lined up 514 days of resale sales against the pay calendar. The days after the 15th and the end of the month run about 6% busier. The 1st on its own, benefit days and prices: not much at all.
Data story · Oct 3, 2026The collab taxPut a famous name on a sneaker and the same model resells for 1.8× as much. For Travis Scott it is 4.0×. We measured that premium for 704 collab colourways, then timed how fast it fades after release.
Data story · Oct 3, 2026The running-shoe takeoverTwo years ago, StockX's best-seller list belonged to Jordans, Dunks and Yeezys. Now ASICS Gel-1130s, New Balance 9060s and Nike P-6000s fill 21 of the top 100 slots, up from 12. We followed the same shoes month by month to see what really changed hands, and what held its price.
Black Friday 2026 · Oct 3, 2026What happens to sneaker resale on Black FridayLast year, resale sneaker sales on GOAT and StockX ran 3.2x a normal Friday on Black Friday, and the same shoes sold for the same prices. Here is that weekend hour by hour, what people bought, where it shipped, and the pairs that already resell below retail.
Data story · Oct 3, 2026SneakerPulse Wrapped 20266,551,907 pairs, nine months, twelve cards: the best-selling shoe, the breakout, the cool-down, the brand, the size, the city and the day, all from GOAT and StockX sales. Then find your own shoe.
Data story · Oct 3, 2026Anatomy of a sneaker dropWe followed every one of the 66,587 GOAT and StockX sales of the Air Jordan 5 ‘Wolf Grey’, from the first pre-sale to last week. Its price peaked before the shoe existed, settled within a month and has sat about 25% over retail since. Then we checked how 451 other releases ended up.
Data story · Oct 3, 2026The year Pokémon outran sneakersOn the same marketplace, over the same months, the same sealed Pokémon boxes sold for a median +67% more than a year before. The same sneakers moved +2.1%. Here is that gap, one product at a time, and the month it stopped growing.
Interactive map · Oct 3, 2026Where America buys sneakersThe best sellers look the same everywhere. What each place buys more of than the rest of the country does not. We mapped 383,816 GOAT resale sales with a delivery address from this summer, and 3.9 million from 2025, to find every state's signature shoe.
Data story · Oct 6, 2026We stacked 2,778 best-selling sneakers to find the average oneTake the side view of every sneaker that sold well on GOAT and StockX in the past year, scale each to the same length and average them. The result is a low-to-mid cut with a white sole, and a coin flip between a black and a white upper. Then see which real pair comes closest, and how close yours is.Data story · Oct 3, 2026The Sneaker SoundtrackTwelve songs from 1986 to 2025 that made shoes famous, playing as you scroll, and what each shoe resells for now. 6 of the 10 with a retail price resell below it.Data story · Oct 3, 2026PaydayDo Americans buy sneakers when the paycheck lands? We lined up 514 days of resale sales against the pay calendar. The days after the 15th and the end of the month run about 6% busier. The 1st on its own, benefit days and prices: not much at all.Data story · Oct 3, 2026The collab taxPut a famous name on a sneaker and the same model resells for 1.8× as much. For Travis Scott it is 4.0×. We measured that premium for 704 collab colourways, then timed how fast it fades after release.Data story · Oct 3, 2026The running-shoe takeoverTwo years ago, StockX's best-seller list belonged to Jordans, Dunks and Yeezys. Now ASICS Gel-1130s, New Balance 9060s and Nike P-6000s fill 21 of the top 100 slots, up from 12. We followed the same shoes month by month to see what really changed hands, and what held its price.Black Friday 2026 · Oct 3, 2026What happens to sneaker resale on Black FridayLast year, resale sneaker sales on GOAT and StockX ran 3.2x a normal Friday on Black Friday, and the same shoes sold for the same prices. Here is that weekend hour by hour, what people bought, where it shipped, and the pairs that already resell below retail.Data story · Oct 3, 2026SneakerPulse Wrapped 20266,551,907 pairs, nine months, twelve cards: the best-selling shoe, the breakout, the cool-down, the brand, the size, the city and the day, all from GOAT and StockX sales. Then find your own shoe.Data story · Oct 3, 2026Anatomy of a sneaker dropWe followed every one of the 66,587 GOAT and StockX sales of the Air Jordan 5 ‘Wolf Grey’, from the first pre-sale to last week. Its price peaked before the shoe existed, settled within a month and has sat about 25% over retail since. Then we checked how 451 other releases ended up.Data story · Oct 3, 2026The year Pokémon outran sneakersOn the same marketplace, over the same months, the same sealed Pokémon boxes sold for a median +67% more than a year before. The same sneakers moved +2.1%. Here is that gap, one product at a time, and the month it stopped growing.Interactive map · Oct 3, 2026Where America buys sneakersThe best sellers look the same everywhere. What each place buys more of than the rest of the country does not. We mapped 383,816 GOAT resale sales with a delivery address from this summer, and 3.9 million from 2025, to find every state's signature shoe.Prefer shorter reads? The SneakerPulse blog has a new data post most days.