Sneaker Resale Market Data
SneakerPulse records completed resale transactions from GOAT and StockX: 24,778,273 sales of 298,324 products between 2024-10-23 and 2026-10-12. This page summarises what that data says about the resale market: how many pairs change hands each month, which brands they are, and what they sell for.
Brand share of recorded footwear resale, September 2026
| Brand | Sales | Share | Median price (90 days) |
|---|---|---|---|
| Air Jordan | 180.6K | 31.8% | $179 |
| Nike | 163.9K | 28.8% | $131 |
| adidas | 28.9K | 5.1% | $93 |
| ASICS | 26.1K | 4.6% | $118 |
| New Balance | 24.0K | 4.2% | $113 |
| Yeezy | 18.5K | 3.2% | $143 |
| Vans | 5.3K | 0.9% | $154 |
| Converse | 3.8K | 0.7% | $120 |
| Puma | 3.0K | 0.5% | $94 |
Other brands made up the remaining 20.2%. Apparel, trading cards and collectibles are excluded here; they have their own page at /collectibles.
Monthly footwear resale volume, last 12 months
| Month | Sales recorded | Value | Average price |
|---|---|---|---|
| 2025-10 | 884.3K | $159.2M | $180 |
| 2025-11 | 1.2M | $218.1M | $181 |
| 2025-12 | 1.8M | $337.9M | $185 |
| 2026-01 | 987.5K | $176.1M | $178 |
| 2026-02 | 966.9K | $175.5M | $182 |
| 2026-03 | 903.2K | $161.9M | $179 |
| 2026-04 | 1.0M | $178.6M | $172 |
| 2026-05 | 996.0K | $166.3M | $167 |
| 2026-06 | 701.6K | $112.3M | $160 |
| 2026-07 | 836.7K | $130.8M | $156 |
| 2026-08 | 847.5K | $136.9M | $162 |
| 2026-09 | 568.8K | $92.1M | $162 |
Read the monthly totals as recorded volume, not market volume. Recorded sales are lower from June 2026 onward, and we have not yet separated how much of that is the market and how much is a change in how many StockX products our feed covers, so month-to-month changes here are not a demand signal on their own.
What is in the dataset
- One row per completed sale: product, brand, price in USD, timestamp and marketplace (GOAT or StockX).
- US size for GOAT sales (StockX sales carry no size).
- US city and state for GOAT sales before March 2026, when GOAT stopped publishing buyer locations; the dashboard's geography views use this history.
- Coverage from 2024-10-23, refreshed daily.
Researchers, brands, resale tools and media can get CSV exports by model, brand, size or date range, or a custom report. Email isometrixllc@gmail.com with what you need.
Frequently Asked Questions
How big is the sneaker resale market?
We do not publish a market-size estimate. What we can state is what we recorded: 24,778,273 completed resale sales on GOAT and StockX between 2024-10-23 and 2026-10-12, worth $4.04B at sale prices. In September 2026 we recorded 568,773 footwear resale sales.
Which brand has the largest share of sneaker resale?
In September 2026, Nike accounted for 28.8% of recorded footwear resale sales and Air Jordan for 31.8%, followed by adidas 5.1%, ASICS 4.6%, New Balance 4.2%, Yeezy 3.2%.
Is there a sneaker sales dataset I can use?
Yes. Every figure on SneakerPulse comes from one transaction-level dataset: product, brand, price, date and marketplace for each sale, US size for GOAT sales, and US city and state for GOAT sales before March 2026. Contact isometrixllc@gmail.com for exports or custom cuts.
Methodology: completed resale sales recorded from GOAT and StockX; brand figures exclude apparel, trading cards and collectibles; medians cover the last 90 days. Updated daily. Related: sneaker resale statistics, adidas resale prices by model, trending sneakers, blog.