Air Jordan 12 'Bloodline' resale prices: fifteen weeks in, still what it launched at

Roman Reigns is auctioning a signed pair of the Air Jordan 12 'Bloodline' on StockX this week, alongside pieces he wore in the Street Fighter film. A signed pair is its own market, so we will not guess at it. What we can answer is what the ordinary, unsigned Bloodline has been selling for since it launched in June, and how that compares with the Jordan 12 retros that came before it.

Air Jordan 12 Retro 'Bloodline'Photo: GOATAir Jordan 12 Retro 'Taxi' 2025Photo: GOATAir Jordan 12 Retro 'Flu Game' 2025Photo: GOAT

The answer is: the same price it launched at. In its launch week (the week of June 22, 2026, when its first 114 resale sales were recorded on GOAT, the resale marketplace our data comes from) the median men's pair sold for $188. In weeks 12 to 15 after launch, 611 pairs sold for a median of $188. The ratio is 1.00, and the 95% interval runs from 0.98 to 1.02, so the data cannot distinguish the current price from the launch price at all.

That is unusual for a Jordan 12 retro. The 2025 Taxi launched at a $324 median and sold for $198 at the same age, a 39% drop. The French Blue went from $262 to $160 (down 39%) and the Melo from $279 to $147 (down 47%). Only the Flu Game 2025 held, and it actually rose 3%, from $252 to $260. The Bloodline did not fall because it never spiked: it launched at a price the market was already happy with.

Where the Bloodline sits against the 2025 retros

The brackets are 95% intervals for the ratio of the two medians (the range the true change is very likely to sit in), and the four 2025 changes all survive correction for testing five shoes at once (q below 0.001, meaning less than a 0.1% chance of a false positive among the five). The Bloodline's change does not (q = 0.06), which is the point: there is no change to find.

Over its whole run the Bloodline has 4,648 recorded men's sales on GOAT at a median of $192, and half of all pairs sold between $183 and $201. The last four full weeks (September 7 to October 4) look the same: 656 sales, median $189, half between $183 and $200. An $18 spread around the middle is a tight band for a shoe with this many sales.

The Bloodline is the rare Jordan 12 that did not need fifteen weeks to find its price. It launched there.

Small and big sizes carry the premium

Within one shoe, size is the thing that moves the price. We priced every Bloodline sale relative to the shoe's own $192 median, so a size reading 1.23 sold 23% above the typical pair.

Every row except size 10.5 (which sits at the median, +1%) is significant by a sign test after correcting for the fifteen sizes tested (q below 0.05). The shape is the usual one, cheapest in the middle and dearest at the ends, but the Bloodline's ends are stretched further than its predecessors': a size 7 pair sold 23% over the median where the 2025 retros' size 7 sold 2% over, and a size 14 sold 34% over against 12%. Sizes 9 to 11 are 57% of all pairs sold, and sizes under 8 are only 4.6%, so the small-size premium is set by a thin market, not a deep one. Our size and price tool shows the same curve for any model.

The kids' pairs sold first

GOAT recorded Bloodline grade-school pairs (GS, the big-kids' sizes; PS is pre-school) from May 4, seven weeks before the first men's sale, and they have sold steadily since: 1,698 GS sales at a median of $167, and 247 pre-school pairs at $80. The GS pair is about 13% under the men's median, a much smaller kids' discount than the 36% we measured across 288 colorways in our post on buying sneakers cheaper. That post also found the typical shoe selling 14.4% below its launch week by week 12 (1,435 shoes); the Bloodline, at 0%, is the exception to that pattern too.

StockX prices the same shoe $5 lower

Our StockX record of the Bloodline begins on July 6, two weeks after the GOAT launch week, and runs to 4,951 men's sales at a median of $187, with half of all pairs between $178 and $198. Over the same calendar window on GOAT (June 27 to October 11) the median was $192, so StockX pairs sold about 3% lower, a $5 gap far too consistent across the 9,600 sales to be chance (p below 0.001). In the last four full weeks (September 14 to October 11) the two marketplaces met in the middle: 605 StockX sales at a median of $189, against $188 on GOAT.

StockX also shows the shoe drifting up from its first recorded week, because that week fell in the post-launch dip: $171 in the week of July 6 to $189 in the last four weeks, up 10% (95% interval 8% to 12%). GOAT read $180 in that same July week, so its rise over the same stretch was a smaller 4% (3% to 6%). Both changes survive correction for the three StockX-versus-GOAT tests in this section (q below 0.001). The kids' pairs follow GOAT closely too: StockX GS pairs sold for a median of $164 (1,731 sales) and PS pairs for $71 (702 sales), against $167 and $80 on GOAT. Our where to sell tool now has the Bloodline on both marketplaces and shows what each one pays out after fees, size by size.

What this means if you own one, or want one

A pair bought at the launch price has, so far, neither gained nor lost anything on GOAT. In each of the last four weeks the typical pair sold for between $186 and $193, and a quarter of all recorded sales were under $183. The signed auction pair tells you nothing about either; a signature is a different product. Check any size's recent sales yourself in the price checker, or see every Jordan 12 colorway's price on our Air Jordan 12 page.